The KILLSTAR brand-universe is an invitation for people to explore, discover, and become who they are. We help affirm this invitation by creating an inclusive, supportive environment where our team members are embraced exactly as they are.

We’re looking for a commercially driven Senior Brand Marketing Manager to lead the development of bold, insight-led campaigns that build brand equity, drive customer acquisition, and deliver measurable growth. This role sits at the intersection of brand, acquisition, retention, social media, and creative execution, shaping 360° campaigns that connect with audiences across digital, retail, and experiential channels. You’ll play a key role in translating marketing strategy into high-impact creative that delivers both cultural relevance and commercial performance.

WHAT YOU'LL DO:

Creative Strategy, Brand & Acquisition

• Lead the development of integrated campaigns that strengthen brand positioning and build consumer trust while driving customer acquisition and revenue growth.

• Translate marketing objectives and audience insights into compelling, conversion-focused creative.

• Balance brand building and performance marketing, ensuring creative delivers across both awareness and acquisition funnels.

• Champion consistent, distinctive brand storytelling across all touchpoints.

• Work with our CEO to develop our brand book, ensuring our brand identity is reflected in all channels.

• Ensure all website content is optimised for SEO.

• Work closely with the CX team to ensure a deep understanding of our customer, developing content that resonates with our customer personas.

Social & Content Leadership

• Own the creative direction for social-first content strategies, ensuring relevance across platforms (Instagram, Facebook, TikTok).

• Develop engaging, high-performing content that drives reach, engagement, and conversion including social-first and UGC-led campaigns.

• Stay ahead of platform trends, creator culture, and content innovation to keep the brand competitive.

• Ensure content has measurable KPIs to enable continuous testing, learning, and performance improvement over time.

Campaign Delivery, Events & Trade Activation

• Oversee end-to-end delivery of campaigns across digital, retail, and experiential channels.

• Own the brand marketing calendar, be the campaign manager and own briefs for all new launches and promotions.

• Work closely with Merchandising and E-commerce to align on trade planning, paying close attention to the forecast and being reactive if needed to ensure trade stays on track to hit target.

• Align with the CRM team on messaging and approve all imagery and copy.

• Lead the creative execution of marketing events, activations, and trade-focused initiatives that drive traffic, engagement, and sales.

• Ensure campaigns are aligned to key trading moments, seasonal strategies, and commercial objectives.

• Ensure every campaign balances creative and commercial goals and is clearly targeted to the core customer.

• Own campaign performance wrap-up for each launch and promotion, consolidating cross-departmental insights and assessing performance against defined goals.

• Maintain a strong awareness of what’s happening in the market, keeping a close eye on competitors and the wider retail industry.

Agency & Partner Management

• Lead and manage relationships with creative, production, and media agencies, ensuring best-in-class output.

• Brief, guide, and challenge agencies to deliver work that meets brand standards and performance goals.

• Build a strong network of external partners, freelancers, and creators to scale creative output effectively.

• Monitor agency spend to ensure efficiency and minimise wastage, regularly reviewing partnerships and the balance of agency vs in-house.

Team Leadership & Cross-Functional Collaboration

• Inspire and lead a high-performing brand marketing, social, CRM, creative, and production team, fostering a culture of innovation and accountability.

• Work closely with merchandising and e-commerce to deliver joined-up campaigns.

• Act as a key connector between creative vision and commercial delivery.

• Line manage the Graphic Design Manager, Creative Production Lead, Social Manager and CRM Manager.

Performance & Growth Focus

• Use data and insights to optimise creative performance across channels.

• Develop campaigns that deliver against KPIs including acquisition, engagement, conversion, and revenue.

• Own channel attribution, assessing performance of each channel over time.

• Continuously grow our email and SMS subscribers and app users.

• Build a plan to improve customer retention, repeat rate and increase customer lifetime value (CLV).

• Continuously test, learn, and refine creative approaches to maximise ROI and campaign effectiveness.

Technology, Process & Operational Excellence

• Own the marketing tech stack, ensuring systems talk to each other efficiently and give analytical insight for continuous improvement.

• Streamline workflows to enable efficient, scalable content and campaign production.

• Manage budgets effectively, balancing creative ambition with commercial return.

• Implement processes that support agility, speed to market, and consistent quality.

WHO YOU ARE:

• A commercially minded creative leader who understands how to translate creativity into business results.

• Proven experience across brand marketing, acquisition, CRM, and social media-led campaigns.

• Strong background in managing agencies and external creative partners.

• A thorough understanding of social media, email marketing, paid ads, and SEO, including tools and performance metrics.

• Experience delivering marketing events, activations, and trade-driving initiatives.

• Experience with attribution modelling and performance measurement.

• Deep understanding of digital platforms, content performance, and consumer behaviour.

WORK HOURS & LOCATION:

We support a hybrid working model, with 3 days per week at our Brighton HQ and 2 days flexible. This is a full-time role working 37.5 hours per week, Monday to Friday between 8:00am - 6:00pm.

OUR BENEFITS & PERKS:

• Increased Holiday Allowance based on tenure

• Summer Fridays Early Finish

• YOU Day - one paid day off each year, just for you

• One paid volunteer day each year to support a charity or cause of your choice

• Flexible benefits platform designed around your wellbeing and personal preferences

• Employee Assistance Programme to offer support for personal or work-related issues aswell as financial and legal advice

• Staff Discount on all full-price items on our KILLSTAR site

• 5% Employer contributions to your pension

KILLSTAR is committed to a world where what makes us different makes us strong. We are a proud equal opportunity employer, and we back that up with a “come as you are” culture that is welcoming, inclusive, and safe. If you can see yourself being successful and excited in this role, we want to hear from you.

All qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.

All qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.